Administrative design of the microenterprise Arepas de Maíz Sarita located in the city of Pasto

Abstract

An exhaustive research is presented to design the integral administrative structure of the microenterprise Arepas de maíz Sarita in Pasto. The objective is to integrate a guide to implement improvements focused on the growth, competitiveness and innovation of the company. It begins with an introduction that highlights the importance of a solid administrative design for the success of the microenterprise, and sets out a general objective aimed at innovating products that meet the changing needs of customers. It describes in detail the methodology that includes a background review, a theoretical framework on management processes, strategic direction and business diagnosis, as well as a conceptual framework with key definitions and the legal framework relevant to food establishments. It explains the specific objectives focused on carrying out an internal diagnosis, designing the administrative structure with a manual of functions and procedures, and formulating the mission, vision and corporate principles. It details the development of the research, where the administrative theories are deepened and crucial terms are conceptualised. It ends with conclusions highlighting the relevance of defining functions, carrying out a diagnosis and proposing a strategic direction. In summary, the research provides an integral administrative design based on a rigorous theoretical, methodological and legal framework to promote the competitive growth of the microenterprise in a sustainable manner.