Business Strengthening through Organisational Design at Titan Supermarket

Abstract

The study conducted on the Titan Supermarket, located in the city of Pasto, focused on organisational design as a key tool for improving its internal structure and adapting to a competitive business environment. Based on an organisational diagnosis, deficiencies were identified, such as the absence of job descriptions, hierarchical disorganisation, and limited internal communication. These shortcomings were attributable to empirical management based on experience rather than structured models. Based on the theories of Chiavenato (2004), an organisational model was proposed that included the creation of a functional organisational chart, job descriptions, the development of administrative manuals, and the establishment of formal communication channels. The contributions of Ballesteros and Ballesteros (2018) on the importance of logistics and Raffino (2019) on hierarchical structure were also highlighted. The methodology used, based on Hernández et al. (2010) and Méndez (2019), included document analysis and interviews. The proposal was framed within the legal regulations in force in Colombia, such as Law 100 of 1993 and decrees related to occupational health and safety. It was concluded that the implementation of the organisational design would strengthen the working environment, increase operational efficiency, improve customer service and contribute to the company's positioning in the local market. Furthermore, it was considered that the positive impact would be reflected not only within the organisation but also in the community of Pasto.