Analysis of the hotel sector in district 1 of the city of Pasto

Abstract

Introduction: This is based on management and competitiveness, with the aim of obtaining advantages that will improve the aforementioned sector. The problem encountered is due to the inadequate performance of the city's physical heritage, which is tending to disappear because the community does not value the architectural wealth found in the city. However, since March 2020, one of its main economic crises has arisen due to the Covid-19 pandemic; hotels, restaurants and attractions have had to close their doors. Therefore, this research proposes improvement strategies and how it would benefit from contingency plans based on the objectives set. The development of the activities in the research proposal is feasible because there is easy access to hotels for the collection and study of the necessary information, which will provide greater knowledge and more references to be able to address the issue correctly.
Methods: The research design and methods used to collect information are described, as well as how this information will be analysed to develop activities to be carried out together with the strategies proposed in the objectives. The research attempts to account for an aspect of reality, explaining its significance within a reference theory, which accounts for facts or phenomena that occur under certain conditions, making known to a certain amount of the population that has been affected in the hotel sector through primary, secondary and tertiary sources.
Results: After collecting data from the establishments in the hotel sector to be investigated, the next step is to classify this data in order to tabulate it and learn more about the public that has been affected by the aforementioned problems and, with this information, provide solutions with the help of the objectives and strategies proposed in this research.
Conclusions: The hotel sector is highly undervalued and little appreciated by society, as we believe it to be an unimportant sector. However, this research has shown that sooner or later people will want to use its facilities and that, to a certain extent, it will become a necessity.
It is necessary to collect specific and quantified data in order to arrive at a hypothesis with which to generate theories for solving a developing problem or even to prevent it in the future.
The use of strategies can enable any organisation to continue to survive in the market despite existing and future problems, provided that it changes its traditional way of working, adapting in the best possible way to changes, drawing up contingency plans or carrying out assessments that enable it to stay one step ahead.
Recommendations: Change traditional strategies or routine working methods with a view to improving them and thus achieving greater stability in the face of possible future threats to the organisation's ability to continue providing services or selling products, since over time society will change, both internally and externally, and customers will demand much more than before in terms of the acquisition of goods. Companies must therefore adapt to their needs in line with changes in the physical and digital world.