Sporting events as a tourist impact in Tosagua canton, Ecuador

Abstract

In recent years, many tourist destinations have organized sporting events with the intention of attracting visitors and generating income, because nowadays tourism is an increasingly competitive activity, covering a wide range of attractions that are combined with other activities to create unique tourism products, for this reason sport as a tourist activity and sporting events are considered a powerful tool to attract tourists and promote the economic development of local communities by offering exciting experiences for visitors as a driver of tourism. This study aims to analyze the impact of these sporting events on tourism in the Canton Tosagua, the research is based on a mixed approach, combining quantitative and qualitative data which was carried out through two phases, the first phase was executed a literature review on the level of importance of sport in tourism. In the second phase, a field research was conducted by creating a survey with a Likert scale, in which 63 people from the city of Tosagua, Manabi province, were surveyed to know their opinion on the research topic. Based on the results obtained it was obtained that the citizens of the general public of the canton, and athletes agree that within the city should continue to implement and in turn improve sporting events within the tourism sector.