Template-Type: ReDIF-Article 1.0
Author-Name: Eylim Roxana Gómez Tulcán
Author-Email: 
Author-Name: María Camila Castro Cañar
Author-Email: 
Title: Functional structure and competitiveness in the microenterprise Arepas de Maíz Sarita
Abstract: Introduction:The study analysed the current situation of the microenterprise Arepas de Maíz Sarita in the city of Pasto, with the purpose of designing an administrative organisational structure that would boost its growth. It was proposed to establish clear roles through a manual of functions and procedures, which would improve efficiency and collaborative work among employees. This approach sought to strengthen the administrative process and increase business competitiveness.Development:Relevant background was drawn upon such as the work of Caicedo (2020), who designed a marketing plan to increase sales for a similar company. We also reviewed the research of Alpala et al. (2017), which implemented a production order costing system to improve decision-making. Finally, Bolaños et al. (2016) developed an export plan to expand the target market of an arepas company, providing internationalisation strategies. These studies provided valuable theoretical and methodological inputs to structure Arepas Sarita's improvement proposal.Conclusion:The analysis provided evidence of the importance of implementing a clear administrative structure in Arepas de Maíz Sarita. It was concluded that the organisational design, accompanied by a correct distribution of functions and market strategies, would strengthen its competitive position, improve its internal processes and generate greater economic benefits. The study provided significant contributions for the microenterprise, its employees and the regional environment.
Keywords: Organisation, Competitiveness, Micro-enterprise, Commercialisation,  Structure
Journal: Edu - Tech Enterprise
Pages: 77
Volume: 2
Issue: 
Year: 2024
Subtitle : 
File-URL: https://ete.sciten.org/index.php/ete/article/view/77/62
File-Format: application/pdf
Handle: RePEc:cua:edutec:v:2:y:2024:i::p:77:id:77