Template-Type: ReDIF-Article 1.0 Author-Name: Jaquelin Melo-Chihuan Author-Email: Jackelinmelo777@gmail.com Author-Name: Esterfilia Ruiz-Flores Author-Email: Techyta.01.01@gmail.com Author-Name: Pedro Orlando Vega-Espilco Author-Email: pvega@upeu.edu.pe Title: Alternative stock market and its influence on the financial approach in commercial sector companies in Peru Abstract: The research aimed to determine the influence of the alternative stock market on financial planning in companies in the commercial sector of Peru. It was approached from a quantitative perspective, with a non-experimental design and a causal correlational scope, involving a sample of 321 employees from 23 companies in the commercial sector. The instrument used was the Financial Statement Analysis Guide, which allowed for the registration and subsequent measurement of indicators associated with variables and their application in the commercial sector. The results obtained in this study support the alternative hypothesis (Ha), indicating that the alternative stock market (MAV) does have a significant and positive impact on the financial planning of companies in the commercial sector in Peru. In conclusion, these findings support the importance of considering participation in the MAV as a viable strategy to improve financial structure and promote business growth. Keywords: alternative stock market, financial planning, commercial sector Journal: Edu - Tech Enterprise Pages: 5 Volume: 1 Issue: Year: 2023 Subtitle : File-URL: https://ete.sciten.org/index.php/ete/article/view/5/23 File-Format: application/pdf Handle: RePEc:cua:edutec:v:1:y:2023:i::p:5:id:5